AFK is short for Away From Keyboard.           
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Arial, sometimes marketed as Arial MT, is a sans-serif typeface and computer font packaged with Microsoft Windows, other Microsoft software applications, Apple Mac OS X, and many PostScriptcomputer printers.
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Audrey Allendale (b. 1988) is an employee of Brooklyn-based publishing company Muumuu House, which was founded in 2008 by Tao Lin. In an April 23, 2009 interview with Sam Pink for HTMLGIANT she said, “Three [seconds is a good hug].”
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BBL is short for Be Back Later.          
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Best Behavior is a novel-in-progress by Noah Cicero. A blog post by Noah from December 18, 2009 said, “I went to NYC. / I'm going to write a short book about it. / I think it will be called, "Best Behavior." / The book will be about how people from my generation always behave appropriately and are really great and sincere and lovely. / The book will not define a generation. / If it did, it would be really horrible. / I'm going to use everyone's real names that are writers. / Everyone that is not a writer will have another name that is made up. / It will be better than bright lights big city / it will not be better than American Psycho.” A blog post by Noah from January 31, 2009 said, “i'm on page 44 in open office, which would be like 52 in microsoft word, and probably 65 in book pages. / The whole thing is me ruminating on people / just talking about them / kind of endless shit talking about people / but not in a mean way.” A blog post by Noah from March 9, 2009 said, “I have 37,000 words. / I'm on page 114.” 

Blake Butler (b. 1979) maintains Gilles Deleuze Committed Suicide and So Will Dr Phil; lives in Atlanta, GA; founded and edits Lamination Colony; co-founded and co-edits No Colony with Ken Baumann; and is the author of Ever (Calamari, 2008) and Scorch Atlas (Featherproof, 2009).

Brandon Scott Gorrell (b. 1984) maintains '; lives in Seattle, WA; and is the author of During My Nervous Breakdown I Want To Have A Biographer Present (Muumuu House, 2009), Nervous Assface (Bear Parade, 2009) and ALIENATED AFRAID OF BEDROOM FURNITURE (Lamination Colony, 2008).

Brookline Booksmith, named by Boston Magazine as Boston’s best bookstore in 2004, 2005, 2006, and 2008, is located on 279 Harvard Street in Brookline, MA.

Chelsea Martin (b. 1985) maintains Jerk Ethics; lives in Oakland, CA; and is the author of Everything Was Fine Until Whatever (Future Tense, 2009) and The Really Funny Thing About Apathy (Sunnyoutside, 2009).
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Chris Killen (b. 1981) maintains Day of Moustaches; lives in Manchester, UK; and is the author of The Bird Room (Canongate, 2009).

Clay Banes (b. 1965) maintains Eyeball Hatred; lives in East Bay, CA; and is an employee of Small Press Distribution and a former employee of Pegasus.

CMYK, short for Cyan, Magenta, Yellow, and Key, is a subtractive color model used in color printing and often referred to as “process color” or “four color.”
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Dennis Loy Johnson (b. 19??) co-founded Brooklyn-based publishing company Melville House in 2001 and is the author of The Big Chill (Melville House, 2005). Dennis previously taught writing at Iowa Writer’s Workshop, maintained the weblog Moby Lives, and wrote short stories which won him a Pushcart Prize and inclusion in the annual anthology New Stories from the South.
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DPI, short for Dots Per Inch, is a measure of spatial printing or video dot density, in particular the number of individual dots that can be placed within the span of one linear inch.
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During My Nervous Breakdown I Want to Have a Biographer Present (Muumuu House, 2009) is Brandon Scott Gorrell’s debut poetry-collection.

Ellen Kennedy (b. 1989) maintains Bleak, Perverse, and Fetishistic; lives in Boston, MA; and is the author of yesterday i was talking to myself and i told myself that i was going to write a book and give it to you so i put paper in my bag and put a pen in my bag and rode my bike to the river bank and sat on the ground and thought ‘i will never write a book’ and watched ducks swim away from me (bear parade, 2006), Sometimes My Heart Pushes My Ribs (Muumuu House, 2009), and, the co-author, with Tao Lin, of hikikomori (bear parade, 2007).
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Elliot Bay Book Company is a book store located in Seattle, WA in the Pioneer Square district.

Facebook, created in 2004 by Mark Zuckerberg, is a free-access social networking website owned and operated by Facebook, Inc.

Fran maintains Fran's Whatever and was formerly a frequent commenter on Tao Lin’s blog. Her comments were critical of Tao Lin and often alluded disapprovingly to Tao Lin’s father’s jail sentence, Tao Lin’s shoplifting, and Tao Lin’s posting of stickers throughout NYC. It has been suspected, but not confirmed, by Tao Lin that since 2007 Fran has anonymously commented propaganda against Tao Lin more than four dozen times on multiple blogs, posing as multiple people.

FREEwilliamsburg is a weblog with reviews and guides of Williamsburg and Greenpoint bars, restaurants, events, organizations, and art galleries.
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GF is short for Girlfriend.
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Helvetica is a sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger.
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Hyo Jung is the name used to make comments critical toward Muumuu House, and those associated with Muumuu House, on the website HTMLGIANT in April, 2009. In some of these comments Hyo Jung identified herself as a woman in her 30’s with a pre-teen son. Hyo Jung later claimed to be an intern under Tao Lin's employ.

InDesign is a desktop publishing software application produced by Adobe Systems which can be used to create anything from posters, flyers, and brochures to full magazines or books.

ISBN, short for International Standard Book Number, is a 10-digit number that uniquely identifies books and book-like products published internationally.

Linda Skrzypek (b. 19??) is an employee of Thomson-Shore, Inc.

Jeff Rhoades (b. 19??) is an employee of Thomson-Shore, Inc.

Jesus is a colloquialism indicating awe.
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Justin D. Taylor (b. 1982) maintains Justin D. Taylor Dot Net; lives in Brooklyn; edited The Apocalypse Reader (Running Press, 2007); co-edits The Agriculture Reader; contributes to HTMLGIANT; and is the author of More Perfect Depictions of Noise (X-ING, 2008) and Everything Here is the Best Thing Ever (Harper Perennial, 2010).
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Kevin Sampsell (b. 1967) lives in Portland, OR; founded and edits Portland-based publishing company Future Tense Books; and is the author, among other books, of A Common Pornography (Future Tense, 2002), Beautiful Blemish (Word Riot, 2005),Creamy Bullets (Chiasmus, 2008), and a forthcoming memoir from Harper Perennial.
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Matthew Rohrer (b. 1970) lives in Brooklyn, NY; teaches at NYU; and is the author of A Hummock in the Malookas (W.W. Norton, 1995), Satellite (Verse, 2001), A Green Light (Verse, 2004), which was a finalist for the Griffin Poetry Prize, and Rise Up (Wave, 2007).

Melville House Publishing, founded in 2001 by Dennis Loy Johnson and Valerie Merians, is a publishing company formerly based in Hoboken, NJ and now based in the DUMBO area of Brooklyn, NY. It was named by the Association of American Publishers in 2007 as the winner of the Miriam Bass Award for Creativity in Independent Publishing and has published several best-sellers.

Muumuu House, founded in 2008 by Tao Lin, is a Brooklyn-based publishing company publishing fiction, poetry, and Gmail chats online and in print. It has, as of June 2009, published two debut poetry-collections, by Ellen Kennedy and Brandon Scott Gorrell, and the book-publishing thriller The Brandon Book Crisis. In an interview in April, 2009 Muumuu House employee Audrey Allendale said that possible future books include a bear parade anthology edited by Gene Morgan and a Where’s Waldo-type book featuring tagged Facebook photos of a single person partying in various locations.
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Nervous Assface (bear parade, 2009) is an e-book by Brandon Scott Gorrell.

Noah Cicero (b. 1980) maintains The Outsider; lives in Youngstown, OH; and is the author of The Human War (Fugue State, 2003), The Condemned (Six Gallery, 2006), Burning Babies (Parlor, 2006), Treatise (A-Head, 2008), Nosferatu (bear parade, 2008), and The Insurgent (Blatt, 2009).
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Norton AntiVirus is a product developed and distributed by Symantec Corporation that provides malware prevention and removal during a subscription period.

Nylon is a monthly American magazine that focuses on pop culture and fashion.
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Pantone Inc. is a Carlstadt, NJ-based corporation best known for its Pantone Matching System.
                9, 13, 22-23, 25, 32, 40, 59, 82-83, 93, 100, 107, 109, 115-116,                     134

PDF, short for Portable Document Format, is a file format created by Adobe Systems in 1993 used for representing two-dimensional documents in a manner independent of the application software, hardware, and operating system.

PMS, short for Pantone Matching System, is a proprietary color space used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric and plastics.
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PNG, short for Portable Network Graphics, is a bitmapped image format that employs lossless data compression. It was created to improve upon and replace GIF.
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PSD, short for Photoshop Document, is the default file extension of the proprietary file format of Photoshop.
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Pegasus is a new and used bookstore in Oakland, CA.

Photoshop is a design application by Adobe Systems.
                7, 11-12, 16, 22-23, 26, 36-38, 41, 47, 53, 59-60, 62, 70, 83, 90,                     97, 127, 139

RGB, short for Red, Green, Blue, is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors.
                25, 27, 29, 45, 59, 62, 70, 76, 83, 90

Richard Grayson (b. 1951) maintains Richard Grayson; lives in Brooklyn, NY; and is the author, among other books, of With Hitler in New York (Taplinger, 1979) I Brake for Delmore SchwartzI Survived Caracas Traffic (Avisson, 1996), The Silicon Valley Diet (Red Hen Press, 2000), and Highly Irregular Stories (Dumbo, 2006). He was a registered candidate for Vice President in 1979 and was one of the founders of The Fiction Collective. (Zephyr, 1983),

Rise Up (Wave, 2007) is Matthew Rohrer’s fourth poetry-collection.

Sarah Schneider (b.1989) maintains Dam Photos and lives in Manhattan, NY.
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Shane Jones (b. 1980) lives in Albany, NY; and is the author of Light Boxes (Publishing Genius, 2009), The Nightmare Filled You with Scary (Cannibal, 2009), and The Failure Six (Fugue State, 2010).
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Statcounter, created in 1999 by a then-16-year-old Aodhan Cullen, is a free invisible web tracker that shows its users how many people have visited their website and in what ways.

Tao Lin (b. 1983) maintains taolin.us; lives in Manhattan, NY; founded and edits Muumuu House; and is the author of you are a little bit happier than i am (Action Books, 2006), Bed (Melville House, 2007), Eeeee Eee Eeee (Melville House, 2007), cognitive-behavioral therapy (Melville House, 2008), Shoplifting from American Apparel (Melville House, 2009), and Richard Yates (Melville House, 2010).

Tao Lin Store, created in 2008 by Tao Lin, is an online retailer offering, among other items and services, Tao Lin’s books, prints of Tao Lin’s art, organic beer, and “surprise packages” of items from Tao Lin’s room.

The Brandon Book Crisis (Muumuu House, 2009) is a limited-edition book containing mostly online correspondences between Tao Lin, Brandon Scott Gorrell, and others regarding the production of During My Nervous Breakdown I Want to Have a Biographer Present.

Thomson-Shore, Inc., founded in 1972 by Ned Thomson and Harry Shore, is a Dexter, MI-based manufacturer of hard and soft cover books.
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TIFF, short for Tagged Image File Format, is a file format for storing images, including photographs and line art that, as of 2009, is under the control of Adobe Systems.

Time Out Chicago is a weekly listings magazine. Its books section is edited by Jonathan Messinger who also edits Featherproof Books.

Tod Baker (b. 19??) is an employee of Thomson-Shore, Inc.
                9, 22-23, 46, 53, 55-56, 65, 67, 75, 84, 109

Tumblr, created in 2007 by David Karp, is a blogging platform that allows users to post text, images, video, links, quotes, and audio.

Twitter, created in 2006 by Jack Dorsey, is a free social networking and micro-blogging service that enables its users to send and read other users' text-based posts of up to 140 characters in length, known as “updates” or “tweets.”
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Wu-Tang Clan is a New York City–based hip hop group consisting of nine American rappers: RZA, GZA, Raekwon, U-God, Ghostface Killah, Inspectah Deck, Method Man,Masta Killa, and the late Ol' Dirty Bastard. Its albums include Enter the Wu-Tang (36 Chambers) (1993), Wu-Tang Forever (1997), The W (2000), Iron Flag (2001), and 8 Diagrams (2007).
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Zachary German (b. 1989) maintains every time a cop gets shot i boogie; edits The Name of This Band is the Talking Heads; lives in Brooklyn, NY; and is the author of Eat When You Feel Sad (Bear Parade, 2008) and Eat When You Feel Sad (Melville House, 2010).
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