Clichês are not as good as concrete words because clichês leave out information. Clichês do not refer to concrete reality and do not state exactly what the speaker is thinking, they only make the speaker sound normal and boring and unintelligent, or maybe to people who are impressed by clichês cool and interesting and smart. My friends mostly go to parties and do drugs and stuff, so when one of them says 'SOFT AS A BABY'S BUTT,' I punch them in the face and tell them to say instead 'VERY SOFT' unless they are a mom or a dad, in which case I nod my head and walk backwards slowly with a scared expression on my face that is meant to show alienation, estrangement, and that I do not accept them any more. Some clichês don't make sense at all, like 'THE CREAM OF THE CROP.' I think that cream does not come from any crop, it comes from cows, unless you are talking about a soybean crop, which you can make 'soy milk' out of, but even 'soy milk' is a kind of clichê, because it's not really milk, it's just juice that people substitute for milk and kind of looks like milk. Two other clichês are 'CUT TO THE CHASE' and 'FOLLOW MY LEAD.'